Matthew Holloway Managing PrincipalWhat I do at Ivy Softworks:
Everything in our world—aside from nature, was designed. And yet so much of that returns little in regards to its design value because no one ever asked two simple questions: “why?” and “what if?” I believe that if you are willing to invest resources in making something, you should make sure you do it worthily well, ensuring it is useful, usable and desirable. I apply that same philosophy in sourcing talent, prioritizing features, or discussing the emotions evoked by the details. At Ivy Softworks I lead the Customer Experience Team, guiding our design process, mentoring our designers and inspiring the engineers.What I do outside of Ivy Softworks:
When I am not designing, you can find me either in my studio working on a painting or the metal shop working on a sculpture for Burning Man. I also volunteer with the Artery at Burning Man where I am able to use my experience to help other artists bring their work to life on the Playa. I also enjoy exploring and learning about old world wines, the different varietals, and traditional production methods, and of course pairing them with great food!