Alexi Maczka Product DesignerWhat I do at Ivy Softworks:
I obsessively create beautifully simple interfaces and amazingly intuitive user experiences. While I agree that the best user experience often feels effortless or even invisible, there is a crucial emotional component that must also be examined. I'm continually searching for this intersection of interaction and emotion, and watching for the smiles or chuckles that a great user experience can evoke.What I do outside of Ivy Softworks:
You may find me on the floor digging through a mountain of Legos with my 2 boys, intent on building the perfect monster-robot. Or maybe I'm deep into a home improvement project. Most likely I'm simply enjoying daily adventures with my wife and two young boys. I find a bit of (well deserved) peace on my yoga mat.